Originally from Milan, I've been fortunate enough to consider cities including New York and Los Angeles home. I eventually settled in London, where I've resided for the past decade.

With 20 years of experience in the fashion industry, I've developed a deep appreciation for both high-end luxury and streetwear. 

Working in this industry propelled me into a career in art direction and production, leveraging my managerial and organisational skills, as well as attention to detail.

When collaborating with clients, I prioritise active listening to fully understand their needs and requests before proceeding to conceptualise ideas and develop story and mood boards. This meticulous process enables me to ensure that every detail aligns seamlessly with the overall brand vision and requirements.

During production, my focus remains on satisfying client requests and needs while achieving brand goals and adhering strictly to deadlines and budget constraints. On set, I prioritise teamwork and strive to fulfil all requests promptly and effectively.

Throughout my career, I've had the privilege of working with renowned photographers such as Patrick Demarchelier, Michel Compte, Tom Munro, Greg Kadel, and multitalented Bryan Adams. 

I’ve spent the last four years consulting with an Italian sneaker brand with offices in New York and Milan, Italy. During this time, I've not only contributed creatively to the development of campaigns and video creation, but also played a pivotal role in creating pop-up and mono-brand stores. This included conceptualising ideas through to execution of store concepts.