Originally from Milan, I've been fortunate enough to consider cities like New York and Los Angeles home. I eventually settled in London, where I’ve lived for the past decade.

With 20 years of experience in the fashion industry, I’ve developed a deep appreciation for both high-end luxury and streetwear.

My career in this industry led me to art direction and production, where I’ve been able to leverage my managerial and organizational skills, as well as my attention to detail.

When collaborating with clients, I prioritize active listening to fully understand their needs and requests before moving forward to conceptualize ideas and develop story and mood boards. This meticulous process allows me to ensure that every detail aligns seamlessly with the overall brand vision and objectives.

During production, my focus is on fulfilling client requests while meeting brand goals and adhering to deadlines and budget constraints. On set, I value teamwork and always strive to respond to requests promptly and effectively.

Throughout my career, I’ve had the privilege of working with renowned photographers such as Patrick Demarchelier, Michel Comte, Tom Munro, Greg Kadel, and the multitalented Bryan Adams.

For the past four years, I’ve been consulting with an Italian sneaker brand with offices in New York and Milan. In this role, I’ve contributed creatively to campaign development and video production, while also playing a key role in designing pop-up and mono-brand stores. This involved conceptualizing and executing store concepts from start to finish.